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Retail for a new generation

Australia’s Leading Retail As A Service

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LiTMUS LAB

Li Groups on a mission to transform retail. We know that Australian’s shop online, but discover new brands and products in store.

We create new customer experiences, to support customers to discover, experience, explore, share, and consider new brands.

We have helped hundreds of brands create an elevated, fully serviced retail footprint in Australia, and our world first physical and digital ecosystem rapidly expands brands penetration.

Founded in 2018. Designed for 2025.

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73% of consumers first discover a new brand in-store, and 91% are more likely to buy your brand online having physically engaged with it

LiTMUS Lab is Australia’s leading ‘Retail as a Service’ company, offering world-class retail placements for selected innovative brands and products. Our unique retail landscapes fuse digital & physical retail, with engaged & highly trained staff, and your content delivering elevated consumer experiences.

LiTMUS Lab has partnered with Australia’s leading department store, extending your brand to the powerful Myer digital ecosystem, & accessing the 5,000,000 MyerOne members, with premium brand adjacencies.

Fast track your brand to success in Australia.

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100+

Devices

1800sq

Feet of world class retail

2000+

Engagements a day

2,000,000

Potential customers per month

Our Partners

The latest innovations from the internet and beyond

tim-tam
sofihub
zoleo
larq-2
mate-bike-2
flyte
netgear-2
Cleen Text Logo-Green
smartmotion_logo
arlo_logp
soloqi logoo
scent logo

Meet The Founders

Meet The Founders

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DENE HEATH

Co-Founder

A brand and retail expert with decades of successful consumer lead decision making. Dene thinks traditional retail is broken, & loves helping fix it

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ASHLEY HEATH

Co-Founder

ASHLEY HEATH

Co-Founder

A proven leader with decades of media experiences & retail is the new brand theatre! Ash knows that consumers are smarter and more dynamic than ever before.

A proven leader with decades of media experiences & retail is the new brand theatre! Ash knows that consumers are smarter and more dynamic than ever before.

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Contact US

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